SOCIAL MEDIA BLOG
Where are we going? How do we get there? If you are asking yourself these questions about social media marketing, then you are in the right place. The article, “Social Media Strategy, Focus on Goals Not Tactics” (Wow Blog, 2012), says the place to start is to decide what you want to accomplish. You may want more customers, more frequency, or to simply spread brand awareness. You probably want more SALES! What business doesn’t?
So, how do you get those things from social media? Determine your goals, use specific platforms, and set metrics for goal accomplishment (Marketo, 2014). Easy, right? Click on that infographic above. If you want to create a larger customer base create a Facebook business page. If you want your customers to post their content and spread the word use Twitter. How about a blog with videos? Want to tell people about your company culture? YouTube and a blog site will give you the platform to launch from (Macarthy, 2015). Understanding which platform will give you the desired effect is as simple as Googling the different sites. You need to target your customers. Market research will help you a bunch.
Here is some targeting methodology.
Detect the problem Lack of customer traffic to website
Deliver the solution Place the videos on YouTube
Asses if it worked Set up Google Analytics to see if you’re getting the results you want
So, if you see a “hole” in your marketing campaign add some social media to the mix and see if it pays off in spades!
Macarthy, A. (2012-2015). 500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, LinkedIn, and More! San Bernardino, CA: Create Space.
Marketo, (2014). Social media tactical plan. Retrieved from http://www.marketo.com/_assets/uploads/2014-Sample-Social-Media-Tactical-Plan.pdf?20140609162917
Wow Blog, (2012). Social media strategy: focus on goals not tactics. Retrieved from http://blog.wowconsulting.co.uk/blog/social-media-strategy-focus-on-goals-not-tactics